Product  Case History 

Storm in D Cup: The Uplifting Story You Can’t Miss!

A brand identity and packaging redesign project.

We optimized ads, improved UX, and boosted engagement—driving 348.50% revenue growth and 293.46% more sales!

Year

2020

Services

Branding
Graphic Design
Packaging

Client

Storm In A D Cup, AU – An Exclusive Lingerie Retailer

Awards

Packaging Awards
EDPA Award

Before the Breakthrough: The Challenges That Shaped Success.

When we started working with Storm in 2020, Storm In A D Cup was getting traffic on the site but was struggling to make sales. They were achieving satisfactory results in terms of ROAS. With almost no presence on social media and therefore no brand recall, Storm In A D Cup had hardly any brand searches and competitors were outranking them for all relevant category searches.

Storm In A D Cup, a premium lingerie retailer, faced stiff competition in the e-commerce space. Their challenge was to increase website traffic, improve online conversions and enhance the overall return on ad spend (ROAS).

Understanding the Lingerie Market & Unlocking Growth

Media Buying (Performance Marketing)

Maximize ROI with data-driven media buying. We connect brands with the right audience using strategic ad placements, real-time optimization, and diverse channels to ensure high engagement and conversions.

  • Strategic Ad Placements
  • Real-Time Optimization
  • Data-Driven Insights
  • Multi-Platform Reach

Enhancing User Experience & Building Brand Presence

We optimized our website for seamless performance across desktop and mobile, improving speed and user experience. These enhancements led to higher engagement and conversions. Simultaneously, we strengthened brand recall through strategic advertising on Meta and Google Ads, expanding reach and driving action.

We conducted in-depth keyword research, identifying relevant and high-converting keywords related to lingerie, Swimwear, Activewear, Maternity and specific product categories offered by Storm In A D Cup.

Based on audience segmentation and keyword research, we created highly targeted PPC campaigns to showcase Storm In A D Cup’s exquisite lingerie collections and The ad groups were carefully customized to emphasize particular products, sizes, and promotions

Our creative team created attractive and engaging ad text that focused on the brand’s luxurious, comfortable, and distinctive products. We also used ad extensions to add more information and encourage people to click on our ads.

We continuously tested ad copy, CTA buttons and landing pages to identify high-performing elements and optimise the overall campaign.

Using advanced bid management techniques, we optimized bids based on keyword performance and real-time data to achieve the best possible return on investment (ROI).

Ensuring the use of suitable communication and creative content for specific festivals, EOFY (End of Financial Year), or EOSS (End of Season Sale).

Driving Growth Through Data-Backed PPC Strategies

01

Increased Online Sales

Our PPC campaign led to a 293.46% increase in online sales, significantly boosting revenue and overall business growth for Storm In A D Cup.

02

Expanded Brand Visibility

With a 224.16% increase in impressions, the brand gained greater prominence in search engine results, ensuring broader audience reach.

03

Improved Click-Through Rate (CTR)

Strategic ad copy and targeted campaigns resulted in a 61.55% rise in CTR, driving more engaged and qualified traffic to the website.